Love For Sale follows the highs and lows of the clients, girls and Madams of two brothels in Nevada. Madam Kitty’s Cathouse and the Moonlite Bunny Ranch are on the outskirts of Carson City, Nevada - the only state in the US where prostitution is legal. The brothels are owned by Dennis Hof, the self- titled Pimp-master General, and a man whose mission is to turn his brothels into a mainstream consumer market. He is the Colonel Sanders of Prostitution.

Madam Kitty’s challenges our prejudices about prostitution. There are no drugs and no dark streets in the series. These working girls are hip and glamorous. They live in the desert, under bright blue skies, and work in air conditioned parlours. We see through the series that legalizing and regulating the oldest profession allows for companionship, dignity and a bit of prosperity for the working girl.

Madam Kitty’s was filmed over one year. Each film is self-contained and explores a theme – innocence, family, success, publicity and love. The films are visually stylish. Imagery is beautiful where the content is less so. A variety of visual mediums have been used, super 16mm, digi-beta, DV and still photographs. Stills are used to punctuate the stories and explore the many ironies of life in a whorehouse. The series is a visual feast, with an eclectic sound track from Dolly Parton to Missy Elliot.

Love For Sale takes us through the looking glass into the weird world of the brothel.